To build upon internal branding for an international award-winning Muslim arts and culture festival known as MACFEST, with digital assets for its online presence and a flyer being the main print item.
The festival brings lots of elements together for one purpose; different communities, cities, creative disciplines - so the aim was for the design to feel like a celebration of different elements coming together. To achieve this, I combined typography with photography, and played with the direction of the copy on the page.
The festival is now in its fifth year running, and is its biggest yet. I have updated the previous design with new photography from more recent festival events.
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Some collateral bits to further showcase the visual concept, these were not physically produced.
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