To build upon internal branding for an international award-winning Muslim arts and culture festival known as MACFEST, with digital assets for its online presence and a flyer being the main print item.
The festival brings lots of elements together for one purpose; different communities, cities, creative disciplines - so the aim was for the design to feel like a celebration of different elements coming together. To achieve this, I combined typography with photography, and played with the direction of the copy on the page.
The festival is now in its fifth year running, and is its biggest yet. I have updated the previous design with new photography from more recent festival events.
![](https://cdn.myportfolio.com/2a2ec5ab-6973-4cd5-b23a-fbf9895e0a22/685b3bd9-0f57-40e2-92c9-1f26fd6b3fc3_rw_1920.png?h=5e5bd335f9a6999ea69e901d2d9e180a)
![](https://cdn.myportfolio.com/2a2ec5ab-6973-4cd5-b23a-fbf9895e0a22/b1ba46f7-13cc-4082-8180-aeb889947755_rw_3840.png?h=c56b25701f0d7e45af625f78a6b43e3c)
![](https://cdn.myportfolio.com/2a2ec5ab-6973-4cd5-b23a-fbf9895e0a22/9eb2bbce-21bb-492b-8544-fb0c7c8ede69_rw_1920.png?h=0ddb0c96444c9e6e6ae45d578cc50473)
![](https://cdn.myportfolio.com/2a2ec5ab-6973-4cd5-b23a-fbf9895e0a22/5c61c329-53cb-4261-bed7-0922e4967888_rw_1920.png?h=d6c6be2034c02392e5d0557a9a376e7c)
Some collateral bits to further showcase the visual concept, these were not physically produced.
![](https://cdn.myportfolio.com/2a2ec5ab-6973-4cd5-b23a-fbf9895e0a22/27643d56-a82c-4c0b-bba8-45d4d6a1c2c4_rw_3840.png?h=82fb14ff8d7e82d7acebddaa36565729)
![](https://cdn.myportfolio.com/2a2ec5ab-6973-4cd5-b23a-fbf9895e0a22/8d698edc-7e4d-4e51-aaaa-5989493c03ec_rw_1920.png?h=f9d1550d1c7ae463c634e236c153aa1f)