The brief for this project was to design packaging for a high end, healthy frozen yogurt. Since many frozen yogurt brands tend to appeal to women, I wanted to create a brand primarily aimed at men. I came up with the idea of a yogurt designed for male gym goers, looking to build muscle. My brand story involved a dairy yogurt with the milk originating from a real species of cattle, native to Siberia. They are able to withstand the most extreme of cold weather and produce milk with a rich protein content, not only fitting with the product market but also staying true to the nature of the frozen product and the ideas of strength and endurance that a gym product may want to promote. This in turn inspired the logo.
